What is Life Coaching? and What does a Life Coach do?

These questions are, understandably, quite commonly asked. Life coaching is a relatively new concept, having risen to popularity in the late ‘90s and the early years of this century, thanks to the many celebrities who credited their success to having hired life coaches.

Of course, although the term ‘life coaching’ is quite new, the idea of helping others to appreciate their strengths and overcome obstacles to live to their full potential has been around for a very long time.




At the core of life coaching is the belief that every person has the capability to be, do and have anything he or she desires.

We are all unique individuals but we share one very powerful attribute – the ability to create our own reality through our thoughts, intentions, beliefs and actions.




So, what is life coaching exactly?

It's a solution focused approach to personal development aimed at helping people make very positive and lasting changes in their lives.

People, or 'clients', are encouraged to realise their true potential by following a process that will uncover and eliminate obstructive thinking and behavioural patterns in their lives.

The life coach facilitates this change using tried and trusted tools and techniques to empower their clients, in a caring, supportive and inspiring environment.

A life coach is there to guide and inspire his or her client to bring about a clearer understanding of their aspirations, goals and life purpose and to effect the necessary changes in their current and future behaviour to ensure the realisation of those goals and aspirations.

Human nature being what it is ... with the motivation, support and caring that a good life coach can provide, most people are capable of achieving far more and leading more fulfilling lives than they would if left to their own devices!